With a budding list of customers and Value Added Resellers, Spira Data Corp., a provider of wireless field ticketing solutions, engaged RFX to help leverage their sales program and increase brand equity in the market.
First order of business was to identify and articulate Spira’s brand promise. This meant distilling the essence of the brand’s benefits that customers could expect at every interaction in a few succinct sentences. The result led to the corporate battle cry of Data is our passion, success is our standard™.
Next, RFX developed a creative platform around the theme of Enlightenment from which to communicate the brand promise and to infuse personality into the brand. An integrated and targeted advertising plan, consisting of print, online and out-of-home media, was established and focused around directing traffic to a campaign-specific micro site (www.wirelessfieldticking.com). Preliminary results are promising, with the microsite already driving a significant increase in traffic to Spira’s corporate site.
As a leader in its industry, Spira’s automated ticketing software provides the energy services industry with a reliable wireless and paperless field ticketing system that streamlines business processes and delivers immediate benefits to its customers’ bottom line.