Everbrave Expands Business Operations with Agency Acquisition and New Business Wins
Everbrave Branding Group Ltd (Everbrave) is investing in people, innovative thinking and technology during unprecedented times
CALGARY – April 30, 2021 – Calgary-based marketing and branding agency Everbrave is continuing to be rewarded for its ongoing business transformation and growth with the recent acquisition of Calgary’s Passerelle Marketing.
Passerelle brings a team of marketing talent with strong expertise in the engineering, energy and technology sectors. Says Dan Bergeron, Managing Partner of Everbrave, “We have deeply respected Passerelle’s work over the past several years, and we are pleased to welcome them to the Everbrave family.”
Says Amy Drew-Brook, Founder of Passerelle, “We’ve built our success in serving B2B clients, understanding the technical nature of their businesses and providing outsourced marketing services to drive their growth goals. We see this as an incredible opportunity to leverage the synergies between both organizations, while continuing to provide growth focused marketing services to our clients under the Everbrave umbrella.”
Passerelle will bring its client portfolio to Everbrave, which includes brands such as Westpower, Teamsters Local 987, August Electronics and others.
Everbrave defines itself as a growth agency focused on helping businesses scale up with strategic brand, marketing, sales and customer experience programs.
Says Wilson Wong, Partner and Creative Director at Everbrave, “Throughout the pandemic, businesses had to quickly adapt some of their traditional marketing activities, like participating in trade shows and in-person sales meetings, which couldn’t happen the way they used to. They needed fresh thinking and the confidence to sustain and grow their businesses through digital channels and new technology.”
Everbrave has been helping clients re-think how they can adapt to the new landscape and have been good at taking their own advice, too.
“Just like our clients, we have evolved our own business over the past year,” adds Wong, which includes a full work from home environment for their growing team. “We’ve had more virtual face time with our clients than ever before, and it’s opened doors in terms of what kind of services we can provide, where our clients are located and where we seek great talent. In many ways, the landscape has broadened for us and we’re excited about those possibilities.”
Over the past year, Everbrave has continued to nurture current client relationships while working on new projects with clients such as MasterBuilt Hotels (Microtel), Imagination Design Studios, The Glencoe Club, Common Crown Brewing, Maple Respiratory Group, Advanpro, ICOM Productions and Togetherall, adding to the agency’s diverse client portfolio.
The future is strong for innovative agencies. Says Brianne Hamilton, Partner and Account Service Director, “Our long-term vision is to be North America’s most respected growth agency, and we have our sights set on continuing to support great Alberta clients, as well as broadening our scope of work with national and US brands.”
To keep their tool kit sharp, Everbrave has been investing in data and technology tools, and was recently named a Platinum HubSpot Solutions Partner, offering CRM and Marketing technology solutions for companies of all sizes.
Originally founded in 1999, Everbrave is globally recognized as a leader in brand transformation. Focusing on the sustainable growth of brands, they activate four pillars: Brand, marketing, sales and customer experience to improve operations and sales and create enduring opportunities for scalability. Visit everbrave.ca.
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