The Glencoe Club is one of Calgary’s most historic brands. Since 1931, the private sport and social club has been committed to creating extraordinary experiences for the communities it serves while maintaining excellent facilities, programs and services to its family of members.
Looking into the future, The Glencoe Club saw an opportunity to develop the next generation identity, which honoured its history and traditions, but recognizes its forward thinking and modern mindset.
Everbrave worked closely with the Club, its leadership, and internal marketing team to create a timeless identity and crest that will last for decades and represent a new legacy and way forward for the Club.
Each element and icon of the crest has been carefully chosen to represent its strong and proud past, its present evolution and growth, and its dynamic and flourishing future. The result, a beautiful contemporary tribute to its origins and rich history, timed perfectly with the launch of this world-class facility’s new expansion and service offerings.