Metercor (Formerly CMI Services)

Poised to become a national authority and intent on gaining market share in the East, CMI Services Inc., a utility meter company well established within Western Canada, looked to us to advance their brand and help market an expanded service offering.

Beginning with a dissection of the organizational name itself, simply calling a Meter Corporation – METERCOR, seemed to be the most direct route to brand clarity. Included amongst our initial creative concept presentations, the METERCOR identity resonated strongly with the organization as well. The result was a clear, effective platform for an authentic brand message with room to grow.