DAGR Industrial Lighting

Tasked with rethinking the brand from the ground up, Everbrave developed a bold new naming strategy to help the company differentiate itself in the competitive industrial lighting market. The result was DAGR Industrial Lighting. DAGR (meaning the personification of 'Day' in Norse mythology) seemed fitting for this exceptional lighting company and provided a unique platform to start from. This was matched with a new tagline (Seeing is Believing) and a new set of collateral was developed including a new logo, a completely redesigned website, product catalogue and exhibit materials.