With a long and celebrated history serving the Alberta oil patch, Bonnett’s had established a foothold in the industry by way of corporate growth through acquisition. As a result, a family of companies stood in the wake of their rampant expansion. The time to unite the house of brands had come, and Bonnett’s retained Everbrave to help them think through this challenge.
A new architecture and strong contemporary identity demonstrating a specific focus ‘below the wellhead’ was crafted. Along with a bold new tagline – Delivery Well Ahead – the resultant Bonnett’s identity was a stronger voice within a common platform of unified brand ambassadors. Bonnett’s Energy is publicly traded on the TSX under the symbol ‘BT’.