Albrite knew more about effective lighting than their marketing efforts led one to believe. Everbrave was approached to help this well-established western Canadian supplier reach new audiences across the country and tell the story of their solutions consulting and lighting design service offerings. With an organizational image that felt ‘retail generic’ and one dimensional, Albrite wished to reposition their brand to appeal to a more sophisticated buyer.
The result was a fresh approach in their brand architecture and a bold identity system that struck the perfect balance between high-tech and approachable. We created a brand platform that provides reach beyond their well-established wholesale supply business, supported by a new tagline to reinforce their new era of intelligent lighting solutions and products – Smarter Light in Every Space™.