Alberta Securities Commission (ASC) is committed to educating Albertans on how to make informed investing decisions and protect themselves from becoming victims of investment fraud. As part of Fraud Prevention Month, the ASC was out-and-about providing critical investment information to local Albertans, as well as useful tools (and treats!) themed with the CheckFirst.ca branding.
Everbrave worked closely with Brookline PR and the ASC to develop a campaign, website and creative materials focused on building awareness and driving traffic to the CheckFirst.ca website. Many people think investment fraud is fairly obvious, but often this isn’t the case. The creative revolved around the idea that the ASC can help you spot the signs of a bad investment and it made an impressive impact on Albertans.