As North America’s leading Agricultural Consulting Company, AGRI-TREND has blazed the trail for a new era of high performance agricultural coaching services. With a service offering spanning every major discipline of agri-business, our task was to unify the brand and deliver a communications system that spoke directly to farmers around the world.
A colour-coded system of icons was developed to easily identify each service and maintain consistency between channels. All communication assets were redesigned and a strong brand guideline put in place to share with all stakeholders and brand participants. In addition to a refresh of the entire brand system, a new brand promise was refined to reflect what AGRI-TREND brings to every engagement with Farmers – The Power to Perform.