So, when marketing companies say, “We want to help you define your brand,” what are we really talking about? Establishing a well-defined brand strategy will provide a valuable roadmap to guide your sales and marketing efforts, and will ultimately help […]
If optimizing your website is spring cleaning (see part 1 for that), improving your digital presence is gardening. You need to carefully weed the comments, plant seeds for customer reviews, and add lots of water, sunlight, and fertilizer to your […]
Effective marketing is no longer about pushing products and services onto people. Effective marketing is now about nurturing your prospects by educating them on how to solve the problems that brought them to your product or service in the first […]
Over 238 international cities have applied since tech giant, Amazon, announced it would take bids for its second headquarters. Among those applicants our home city, Calgary, created one of the more notable marketing campaigns. Calgary Economic Development, the organization that […]
Hiring a “useful” SEO vs. a bad SEO Perhaps you’ve heard about the value of “Search Engine Optimization” or it’s acronym – SEO. The concept is straightforward: you create content based on what your target demographic is likely to search […]
Well, it’s 2017, and lo and behold – we’re still using the internet for just about everything we do. With search engines like Google at our fingertips, we’re all professionals in the sense that we have access to information prior […]
? Check Out This New Video From Maile Ohye at Google.){kind=link}
