Latest Entries

The Truth About Logos

Posted in: Brand IdentityBrand Positioning

Logo’s are a funny thing. In our world (the creative world), we get commissioned to design them, often with the expectation that we are building a ‘brand’ for our customer. The fact is, we aren’t building a brand, we are […]

Apples vs. Oranges

Posted in: Brand ExperienceBrand Positioning

As my wife and I were sitting down to enjoy our weekly dose of the brash yet philanthropic TV Doctor “House”, I noticed an interesting commercial. Now, there are many big brand B2C commercials that run during primetime that have […]

Branding for Human Capital

Posted in: Brand Positioning

For decades Marketers have recognized the benefits of branding when trying to create demand for products or services. Today, recruiters are beginning to rely on the same principles to attract the brightest and the best in human capital. In an […]