This week the city of Edmonton unveiled it’s logo rebrand and unsurprisingly a lot of people have a lot of opinions about it. Costing close to $2M, people are a little confused that this simple, one-word logo is what was […]

We like to consider ourselves brand champions, helping over 100+ companies brand or rebrand themselves over the past 15+ years. During this time, our clients have developed a deeper understanding and connection with their brands, and in turn, we’ve also […]

This year marks over 150 years of Canada’s pioneering spirit and we wanted to help burgeoning entrepreneurs show their potential clients that they’re proud to be Canucks. Do you want to start a business but don’t know what to name it? Have […]

So, when marketing companies say, “We want to help you define your brand,” what are we really talking about? Establishing a well-defined brand strategy will provide a valuable roadmap to guide your sales and marketing efforts, and will ultimately help […]

So you own a business, have a brand, and have a fancy mark that you call your logo. But is your brand protected? Or could a competitor swoop in and use a similar mark/idea/product and turn your hard work into […]