Founded in 2007, Advanpro has established itself as a leading provider of commercial and residential duct cleaning, as well as home furnace, air conditioning and hot water tank installation and service. Fueled by ambitious growth plans, this locally owned and operated Calgary company approached Everbrave to provide the strategy and tools for an inbound marketing plan utilizing HubSpot.
Fueled by ambitious growth plans, this locally owned and operated Calgary company approached Everbrave to provide the strategy and tools for an inbound marketing plan utilizing HubSpot.
Following an in-depth website and marketing analysis, Everbrave identified numerous opportunities for growth. We set ambitious goals for increasing Advanpro’s conversion rate, growing their organic website traffic, sharing high-value content with their prospects, nurturing existing customers, and creating synergies between their marketing and sales efforts. Confident we could deliver results, we agreed to a modified fee structure that included performance-based incentives.
Primary Objectives: To grow website traffic, increase lead generation and improve customer retention.
To achieve our objectives for Advanpro, Everbrave embarked on a robust inbound marketing strategy using many of the key tools at our disposal. As a certified HubSpot Partner since 2013 (Gold Solutions Partner), we guided Advanpro through the implementation and management of the HubSpot CRM platform. This included the setup of all custom and 3rd party integrations, lead nurturing and automation, call tracking and reporting as well as a customer experience (CX) audit and support.
Because a website is central to an effective inbound strategy, we also delivered a website optimization strategy in collaboration with Advanpro’s developer. We enhanced the site through SEO-optimized pillar pages, additional CTAs (Call to Action), web forms and a resources section for new content.
Everbrave developed a 12-month content strategy plan – featuring regular blog posts, guides and other resources designed to attract organic web traffic and to capture leads. To grow repeat business, email automations have been established around service reminders, helpful tips and resources, and seasonal sales opportunities.
Within the first year of working together, the results exceeded even our own expectations.
Advanpro owner, Rhys Evans says the world has changed. He believes that retail service companies of all sizes need to look beyond traditional marketing and embrace more sophisticated strategies for the realities of a digital age.
“The days of finding a furnace company in the Yellow Pages are long gone. Today, customers are going online to seek out the services they need. And they’re looking for more than just a phone number. They’re doing their homework before making a decision.”
Evans says inbound marketing isn’t just something for big companies in tall office towers.
increase in customer conversion from paid ads
increase in session-to-contact rate
increase in customer bookings
increase in website traffic
increase in lead generation
We continue to work with the Advanpro team to find new ways to help them grow their business – and turn up the heat on the competition.
Everbrave came to us with a detailed strategy to help us achieve our goals. They’ve delivered as promised, and then some. We’ve been extremely happy with the hands-on service and expertise they’ve brought to the table. Adopting HubSpot and partnering with Everbrave has proven to be a sound investment. They’ve made it easy.Rhys Evans Owner, Advanpro