Canada is #1 Brand in the world
According to FutureBrand’s 2010 Country Brand index, Canada has edged out the USA for the top spot on the list of the worlds most respected brands. Climbing from 12th position only 4 years ago, this shows a general improvement in the way Canada as a nation is perceived by global audiences. Likely due in part to the Olympic effect, Canada remains high on the list for both tourism and businesses to consider as top destinations. Australia and New Zealand ranked 2nd and 3rd respectively.