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Marketing Buzzwords

The 7 Marketing Buzzwords That Just Won’t Go Away

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Posted in: Marketing

Marketing buzzwords are absolutely everywhere.  In the battleground of online marketing, words are smashed together to create hybrids, terms are blown out of reasonable context, and words that exist already are given a new meaning entirely. In 2017 no facet […]

Why is Branding Important?

Why is Branding Important?

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Posted in: Brand Academy

In simplest terms, branding is the procedure of creating an identity and culture for your company. It’s the process of crafting a logo, name, voice and distinct personality that sets it apart from its competitors. Branding is important because it is the […]