Latest Entries


Understanding the Google Rebrand

Posted in: Brand Identity

Today is an interesting day in branding. The officially rolled out logo for the Tokyo 2020 Olympics is rolled back up due to allegations of plagiarism. The evidence is pretty compelling visually, but it’s possible that this was pure coincidence. […]

Expired Brand

7 Ways to Convince your Boss to Rebrand

Posted in: Brand EquityBrand Identity

Maybe you’re in this situation: You work for a great company that you believe in deeply, love the products and services, but are generally ashamed to give out your dated ‘1987-called-and-wants-their-stationery-back’ business card. Maybe your logo is completely non-functional in […]