To stay ahead, Hudson LLP Chartered Accountants faces the constant challenge of recruiting the industry’s best in up and coming talent. This means placing a big emphasis on campus recruitment. Recognized as one of Calgary’s Best Places to Work, Hudson has an engaging culture and a lot to offer articling students, so when RFX was asked to develop a recruitment campaign, we had a nice head start.
After looking at the big picture, it seemed obvious that the very thing the average student relied on to get through classes was also the perfect symbol for Hudson’s energizing culture and value proposition. With an Energy Drink as a tested creative platform, RFX built a rich set of marketing collateral around the message of “stimulate your career” that conveyed the essence of their brand and resonated beautifully with their target audience. Having just launched the campaign in September ’08 the results are already in with increased attendance at information sessions and resumes to sift through. (We have an idea of what the client will be drinking in the coming months).