Everbrave Branding Group Ltd client Hudson LLP Chartered Accountants was named one of the world’s most effective rebrands in the fifth annual ReBrand 100® Global Awards. ReBrand 100 is the highest recognition for brand rebuilding and redesign in the business arena, and is the only global, juried program of its kind.

RFX’s rebrand of the 35 year-old Calgary accounting firm encompassed a full transformation of the brand, starting with its identity and carrying through to a full communication platform, including web site, recruitment materials and print collateral.

View Hudson’s case study at http://www.rebrand.com/2009-notable-hudson-llp

“Given the international profile of the ReBrand 100® Global Awards, and the fierce competition among entrants, our team is honoured to be singled out,” remarks Dan Bergeron, President of Everbrave Branding Group Ltd. “Our hats off to the folks at Hudson, whose confidence, tireless work and collaboration were integral to this achievement.”

Over 40 industries and 21 countries are represented among the 2009 winners. Some of the world’s best-known branding consultants such as Interbrand, The Brand Union, and more competed, as did in-house teams, small agencies, and multinational corporations. The jury panel of prominent industry experts selected work that transcended strictly cosmetic changes. Consideration was given to strategy that made an emotional connection, and met stated objectives and needs of the identified target market.

“With the value of branding no longer a secret, the world becoming borderless, and the rate of information travel unbounded, assessing brand distinction and leadership is no easy task. The range of excellence in this year’s global pool was inspiring, and demonstrated the value of effective rebrands and the global commitment evident in solutions,” said Thebe Ikalafeng, CEO of South Africa-based Brand Leadership Group and 2009 ReBrand 100 juror.

Unique among other awards, “before” and “after” scenarios of each brand transformation are reviewed with details of the accompanying write-up on the approach. The rebrand could have been an enterprise-wide effort, a change in a single brand component, or a brand extension. Winning rebrands are showcased for inspiration and learning at www.rebrand.com. To view our case study for Hudson LLP, please click here.